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Feb. 7, 2014
Northwest Missouri State University’s Up ‘til Dawn chapter is now collecting donations in anticipation of its annual Colden Pond Plunge to raise money for St. Jude Children’s Research Hospital.
This year’s plunge is set for 2 p.m. Friday, Feb 21, at Colden Pond. The event is free and open to the public. This year, Maryville Public Safety also will provide free hot chocolate to those in attendance.
During the remaining days leading up to the Colden Pond Plunge, the Northwest community is invited to donate on behalf of any one of 17 Northwest students nominated to take the plunge. The five students who raise the most funds during the campaign will jump into the campus pond.
Members of Up ‘til Dawn are collecting donations between 11 a.m. and 1 p.m. Monday through Friday on the second floor of the J.W. Jones Student Union. Donations made by check should be made to St. Jude Children’s Research Hospital.
All proceeds go to helping offset St. Jude’s operating costs and aiding St. Jude patients. Last year, Northwest raised more than $3,000 during its Colden Pond Plunge campaign.
Up 'til Dawn is part of a national philanthropy involving students at more than 200 colleges and universities who honor the patients of St. Jude who bravely fight cancer. With money raised by the Northwest chapter, University students help advance the mission of finding cures and saving children so St. Jude patients can grow up and go to college, too.
Founded by late entertainer Danny Thomas, St. Jude is a major health care center for children and is funded almost entirely through private donations. Both a treatment center and research facility, the hospital is traditionally associated with the fight against pediatric cancer. In recent years, however, St. Jude scientists and physicians also have focused on genetic disorders and the development of a vaccine for pediatric AIDS.
For more information about the Northwest’s Up ‘til Dawn campaign, contact Kylie Niichel, executive director of Northwest’s Up ‘til Dawn chapter, at firstname.lastname@example.org.
Mark Hornickel, Communication Manager
email@example.com | 660.562.1704 | Fax: 660.562.1900
Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468