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Northwest Missouri State University

News Release

Sept. 29, 2013

‘Run, Hide, Fight’ training video enhances emergency preparedness

As part of Northwest Missouri State University’s commitment to the safety and security of its campus, the University’s Police Department is taking additional steps to educate Northwest students and employees about how they should respond in a situation involving a hostile intruder.

During the last year, University Police collaborated with Northwest’s Center for Information Technology in Education to produce a short training video providing instruction about “Run, Hide, Fight,” a tactic used in cases of a violent intruder.

The powerful and dramatic video, which is modeled after a U.S. Department of Homeland Security course, was filmed last spring on the Northwest campus. In six minutes, it depicts an active shooter entering the University’s Valk Center, unveiling an assault rifle and launching a shooting rampage. The video features Northwest students, faculty and staff acting out the “Run, Hide, Fight” model, eventually tackling the intruder when he enters a classroom.

All Northwest employees were asked to view the video, which offers a series of survival tips while illustrating how students and employees should respond if they are confronted with a hostile intruder situation. The video is being made to student groups as well.

“In today’s environment we can’t afford to think this can’t happen or that it will never happen here,” said Lt. Mike Ceperley, the University’s emergency management coordinator. “History has shown us that doing nothing or passively sitting by doesn’t work. We have to prepare our community and give them tools and options they can use to help them survive a terrible event such as a hostile intruder.”

Trying to get out of harm’s way should be everyone’s priority, the video instructs. If you can get out safely, leave your belongings and evacuate the area safely. Encourage others to leave with you but don’t let them slow you down.

If you can’t leave safely, find a place to hide. Act quickly and quietly. Turn off lights, lock doors and barricade them with furniture.

As a last resort, fight. Act with aggression, improvise weapons, overwhelm the intruder and commit to taking the perpetrator down no matter what.

The “Run, Hide, Fight” video is one of several steps Northwest has taken in recent years to enhance the safety and preparedness of its students, employees and community. The University routinely participates in table-top exercises, live scenarios and other emergency preparedness activities to ensure it is properly prepared to address a variety of scenarios. Recently, Northwest conducted a hostile intruder drill at its Horace Mann Laboratory School to educate students and staff about “Run, Hide, Fight.”

“We continually assess and improve our emergency preparedness procedures and this video is another tool in out toolkit of preparedness,” Northwest President Dr. John Jasinski said. “Education and training are a key part of preparedness and I am proud to work with University Police Chief Clarence Green and Lt. Mike Ceperley to discuss, prepare and deploy robust practices in the area of emergency management.”

In June, Northwest also announced its employment of a smartphone application to help students, employees and campus visitors become better prepared when a crisis arises. The easy-to-navigate “In Case of Crisis” app gives students and employees instant access to Northwest emergency plans so they know what to do when a crisis strikes. The app features information categorized by scenarios and offers actions to take in cases of fire, severe weather, evacuation and workplace violence, among other situations. Each crisis plan also includes phone contacts and online resources where users can access more information.

To watch Northwest’s “Run, Hide, Fight” video, visit

For more information about emergency services and preparedness at Northwest, contact Lt. Mike Ceperley, the University’s emergency management coordinator, at 660.562.1254 or

For more information, please contact:

Mark Hornickel, Communication Manager | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468