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Northwest Missouri State University


News Release

Thirteen Northwest students recently attended the South By Southwest festival in Austin Texas, gaining insights to the film and music industries.

Thirteen Northwest students recently attended the South By Southwest festival in Austin Texas, gaining insights to the film and music industries. (Photos by Jon Pluskota/Department of Communication and Mass Media)

March 21, 2013

Students work behind the scenes, apply skills at SXSW festival

Taylor Neff, a junior public relations major at Northwest, checks in people attending the South By Southwest festval in Austin, Texas. Thirteen Northwest students attended the festival, gaining insights to the film and music industries.Thirteen Northwest Missouri State University students traveled to Austin, Texas, to attend the South by Southwest (SXSW) festival, March 8-16, an opportunity offered to University students for the first time as a special topics course.

Originating in 1987, SXSW is Austin’s annual interactive film and music festival. It is the largest revenue-building event for the city, raking in around $167 million in 2011.

For Northwest students Jessi Allison, Victoria Bailey, Beau Baker, Tassi Cook, Catie Drummond, Tyler Harris, Kat Marsh, Matthew Leimkuehler, Taylor Neff, Britt Parker, Lizzy Ryan, Heather Shumake and Brandon Tunks, the festival provided networking and experiential learning opportunities only available beyond a classroom setting. Students also received three hours of course credit.

In the photo at left, Neff, a Northwest junior public relations major, checks in people attending the SXSW festval.

To read more about Northwest students’ experiences, and to view a sampling of their photos and tweets, during the festival, click here.


For more information, please contact:

Mark Hornickel, Media Relations Specialist
mhorn@nwmissouri.edu | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468