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Feb. 12, 2013
By Taylor Neff, media relations assistant
(Updated Feb. 26, 2013)
The Northwest Missouri State University chapter of Up ‘til Dawn is collecting donations for its annual Colden Pond Plunge event.
The Northwest Missouri State University chapter of Up ‘til Dawn will host its annual Colden Pond Plunge Friday, March 1. Five students who raised the most funds during a month-long campaign will jump into the campus pond.
The event begins at 2 p.m. Friday at Colden Pond. This year’s jumpers, and their fundraising totals in parentheses, are Kate Bridges ($1,412.93), Johnny Belfonte ($500.07), Makenzie Kroenke ($272.24), Lauren Hansen ($176.26) and Tassi Cook ($153.20).
This year’s campaign, which invited the Northwest community to donate funds toward any one of 18 candidates to take the plunge, raised more than $3,000.
The Colden Pond Plunge is just one of the spring events organized by Up ‘Til Dawn for St. Jude Children’s Research Hospital. Since opening in 1962, research at St. Jude has increased the pediatric cancer survivor rate from 20 percent to 80 percent. The hospital costs nearly $1.8 million a day to operate and runs strictly off donations. Every child admitted into the hospital is treated, regardless of their inability to pay.
“Not only are we able to make the process something competitive by challenging individuals and their teams and organizations to be represented at the jump, but at the same time it allows us yet another opportunity for money to be raised for the St. Jude Research Hospital,” Ryals said.
Eighty-one cents of each dollar donated to the Colden Pond Plunge goes directly toward treatment and research. Last year, Northwest Up ‘til Dawn’s annual campaign raised a total of $17,000, including $1,500 solely from the plunge.
Bridges, Up ‘til Dawn’s executive director, encourages campus-wide involvement to support St. Jude.
"I figured a minute in the cold water wouldn’t be anything compared to what patients at St. Jude go through every day, and I am excited to make a difference,” Bridges said.
Bridges added, for individuals interested in getting involved with Up ‘til Dawn, applications for executive board positions are released March 15.
For more information about the Northwest Up ‘til Dawn campaign, email email@example.com. To learn about other ways to support St. Jude Children's Research Hospital, visit http://www.myuptildawn.org/.
Mark Hornickel, Communication Manager
firstname.lastname@example.org | 660.562.1704 | Fax: 660.562.1900
Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468