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Northwest Missouri State University

News Release

Jan. 17, 2013

ItAllCounts funding program benefits Northwest, alumni

By Philip Gruenwald, media relations assistant

A new fundraising tool provides money to the Northwest Missouri State University Foundation and rewards Northwest alumni and friends for shopping online.

Through the program, called ItAllCounts, users can sign up for free and shop at a range of nearly 700 online stores including Kohl’s, Home Depot and Netflix. A percentage of the sales is then donated to the Northwest Fund through the Foundation, and another percentage is credited to the user.

“For example, if a store’s contribution is 4 percent and you make a $100 purchase, you get $2 and $2 goes to the University,” said Steve Sutton, a major gift development officer in Northwest’s Office of University Advancement.

The Northwest Fund helps pay for program development, new technology and improvements to the overall campus. Sutton hopes alumni and friends will change their mindset about online shopping and intentionally shop through online stores that benefit Northwest through ItAllCounts.

“It’s a great way for people to get involved,” Sutton said. “Some people want to help the University but don’t like writing out a check, so this way they can help Northwest as well as save a couple of bucks on the products they normally buy.”

Northwest alumni, employees, students and friends of the University may join the program at any time and participate as long as they would like.

“This is an avenue for our alumni and friends to stay involved and help the University,” Sutton said. “We’re looking for different means of generating income, and this is one that will engage our alumni and friends and benefit them as well as Northwest.”

To see the list of participating stores and sign up for ItAllCounts, visit For more information about giving to Northwest, contact the Office of University Advancement at 660.562.1248 or

For more information, please contact:

Mark Hornickel, Communication Manager | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468