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Northwest Missouri State University

News Release

Oct. 12, 2012

Campaign for National Collegiate Alcohol Awareness Week challenges students to prevent alcohol abuse, impaired driving

In conjunction with a national campaign and to ensure Northwest Missouri State University students stay safe during their upcoming Homecoming Week, Northwest Wellness Services and Bearcat Peer Education is promoting National Collegiate Alcohol Awareness Week, Oct. 21-27.

Northwest joins more than 1,000 college campuses across the country in promoting the week to address alcohol abuse and impaired driving prevention. Students have opportunities to participate in a variety of awareness and educational events, all designed by Northwest peer educators to reinforce personal responsibility and respect for state laws and school policies when it comes to the consumption of alcohol beverages.

Additionally, Alcohol Awareness Week activities showcase healthy lifestyles free from the abuse or illegal use of alcohol and ways to combat negative stereotypes of college drinking behavior.

"National Collegiate Alcohol Awareness Week is a focused event for campuses to address alcohol abuse and impaired driving prevention efforts," said Chris Triplett, graduate assistant for Bearcat Peer Education. "As peer educators, we have a responsibility to educate students about lower-risk drinking and responsible behavior when it comes to alcohol as well as inform them of the benefits of engaging in healthy choices."

Nationally, Alcohol Awareness Week is sponsored by the Coalition of Higher Education Associations for Substance Abuse Prevention (CoHEASAP). The coalition of 20 higher education associations is dedicated to promoting education, prevention, research, networking, and national initiatives to help eliminate substance abuse and the problems it causes on our college campuses.

The 2012 campaign theme is “#makeSMARTchoices: When it comes to alcohol, be SMART.” It contains messages to:

  • S – Set limits on drinking
  • M – Make a plan for safety before going out
  • A – Act to help others who might be in a dangerous situation
  • R – Respect responsible choices made by peers
  • T – Talk to a friend if you are concerned about his/her high-risk drinking

Alcohol Awareness Weeks at Northwest are listed below.

Monday, Oct. 22

  • High Risk. No Reward. (noon to 2 p.m., Student Union Living Room): Students will learn facts about alcohol poisoning, how to help someone who may be a victim of alcohol poisoning and hear the story of a young girl whose life was cut short by binge drinking.

Tuesday, Oct. 23

  • The Cost of “Cool” (11 a.m. to 1 p.m., Student Union first floor): Students will discuss social norms at Northwest, what truly makes them popular and social, and common misperceptions when it comes to alcohol usage among their social networks. In addition, students will have the opportunity to complete e-CHUG, an online alcohol assessment tool, and win a free T-shirt
  • Alcohol Awareness Night at Applebee’s (9:30 p.m., Applebee’s): Bearcat Peer Education is teaming up with Applebee’s to sponsor its weekly trivia night. Questions will focused on alcohol with the theme “Dress like your favorite music star.” Students are invited for a night of socialization and a chance to win some stellar prizes.

Wednesday, Oct. 24

  • Plan Ahead and Don’t Drive Buzzed (11 a.m. to 1 p.m., Student Union first floor): Student can learn firsthand the legal, academic, nutritional, fiscal and reputational effects of alcohol abuse.
  • Buzzed Driving Simulation (11:30 a.m. to 1:30 p.m., Memorial Bell Tower): In collaboration with University Police, students are invited to participate in a buzzed driving simulation, wearing fatal vision goggles while operating golf carts on the lawn of the Bell Tower.

Thursday, Oct. 25

  • Protect the Banana (11 a.m. to 1 p.m., Student Union first floor): In collaboration with Coalition Against Violence, students will learn the facts about consenting, safe sex practices, bystander intervention and how much control an individual has over sex when alcohol is involved.
  • Monster Mash Halloween Dance (8 p.m. to 11 p.m., Student Union Ballroom): The Residence Hall Association and Bearcat Peer Education sponsor a night of alcohol-free fun and dancing. Dress in a favorite Halloween costume, sip some delicious mock-tails and dance the night away with friends.

For more information, please contact:

Mark Hornickel, Media Relations Specialist | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468