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Northwest Missouri State University

News Release

Sept. 24, 2012

Students interested in joining Knacktive agency invited to information meeting

For more information about Knacktive, contact one of the faculty members listed below.

Northwest Missouri State University students interested in applying to be part of the student-driven strategic communications agency, Knacktive, are invited to attend an informational meeting at 5 p.m., Wednesday, Sept. 26, in Colden Hall Room 3600.

The agency is accepting a total of 32 students for its spring 2013 course. The open positions are project manager, public relations director, media manager, researcher manager, art director, graphic designer, copywriter and interactive director. Four teams will be assembled with each team made up of a student in each of the eight roles.

Students interested in applying for the spring 2013 course should submit a completed application form.

Piloted at Northwest during the spring 2011 trimester, Knacktive is a capstone course that places students within a multi-disciplinary, team-driven agency. The course provides students with an invaluable opportunity to build their portfolios with real-world experience while learning to work with others in a fast-paced team setting. Students work with a professional client to create practical solutions for their marketplace challenge and earn three hours of credit by successfully completing the course.

While the course incorporates principles, strategies and tactics of design, marketing and public relations, it is a melting pot of majors from the departments and schools of Communication and Mass Media, Fine and Performing Arts, Business, and Computer Science and Information Systems.

“The Knacktive project places students in a team environment similar to what they will encounter in a real industry situation,” said Dr. Carol Spradling, one of the agency’s faculty advisors and an associate professor of mathematics, computer science and information systems. “It forces them to work with people that do not use the same jargon as they may in their field of study, and it breaks down silos that often exist between various groups.”

The 2011 class, comprised of 24 students who made up three teams, was charged with designing a comprehensive marketing campaign for Cincinnati-based LasikPlus Vision. The client ultimately chose one team's approach of marketing its vision correction procedure to individuals in protective services, such as police officers, firefighters and military personnel. The "Eyes Save Lives" campaign was spun off nationally within three months, while key elements of the other two teams' proposals were implemented in campaigns targeting the college market, among others.

Knacktive’s 2012 class was tasked with rebranding Science City, a museum located inside Kansas City's Union Station, through research, promotional materials, social media, marketing plans and even smartphone applications. Science City leaders shared interest in aspects of each proposal and said they plan to incorporate various pieces in the museum’s marketing efforts over the next few years.

For more information, please contact:

Mark Hornickel, Communication Manager | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468