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July 5, 2012
By Ben Lawson, media assistant
Northwest Missouri State University alumna Brooke Beason was recently named one of Kansas City’s top 20 business leaders in their 20s by Ingram’s business magazine.
Beason, a 2009 graduate with a degree in interactive digital media, is a digital insights analyst with VML in Kansas City. Ingram’s described Beason as a “25-year-old mix of achievement and vision.”
Prior to moving to VML she was a social media coordinator at Two West in Kansas City.
Beason said her experience at Northwest taught her important skills that helped her become successful – like being a lifelong learner and developing a natural curiosity and desire to solve problems that many employers value.
“I had several mentors, from thought-provoking and challenging professors to internship and on-campus supervisors who all expected hard work, curiosity and a cordial persona,” Beason said. “Northwest also provided several opportunities to get involved. Getting involved in organizations such as Student Senate gave me experience in situations that dealt with ethics, leadership and civil engagement.”
Jacquie Lamer, a mass media instructor at Northwest, recalled when Beason was a leader in AdInk, a student advertising club. Beason helped recruit the largest number of students to apply for an annual scholarship donated by Nicholson Kovac, a Kansas City advertising agency, in the scholarship’s history.
“Brooke is a perfect example of how a student can take advantage of all Northwest has to offer,” Lamer said. “She's a go-getter now just as she was in class. She was regularly staying after class to ask me questions about internet marketing and all aspects of advertising.”
Beason remains involved in the Department of Communication and Mass Media at Northwest. She works with Lamer’s advanced advertising strategies course in which students work with real clients to solve advertising-related business problems. Beason also speaks to student groups who visit advertising agencies in Kansas City.
To view Ingram’s complete story featuring Kansas City’s top 20 business leaders in their twenties, click here.
Mark Hornickel, Communication Manager
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Northwest Missouri State University
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