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Northwest Missouri State University

News Release

May 7, 2012

Hoffmann recognized with faculty academic advising award

Allison Hoffmann

Allison Hoffmann

Allison Hoffmann, instructor in the Department of Marketing and Management, is the recipient of the Outstanding Advising Award for Faculty Academic Advising, presented annually by the National Academic Advising Association (NACADA).

The Outstanding Advising Awards annually recognize individuals who demonstrate qualities associated with outstanding academic advising of students or outstanding academic advising administration. The Faculty Academic Advising category includes individuals whose primary responsibility is teaching and who provide academic advising services to students.

Hoffmann will be honored during the NACADA Annual Conference Oct. 4-7, in Nashville, Tenn. Winners receive a plaque and a one-year membership in NACADA.

Hoffmann, who advises between 160 and 200 undergraduate business majors each trimester at Northwest, serves as the faculty academic advisor in the Department of Marketing and Management. As an academic advisor, Hoffmann is a liaison between students and the resources Northwest offers to help them succeed. Hoffmann also puts emphasis on building relationships with each student that foster their success.

“I pride myself on developing a personal relationship with each and every advisee,” Hoffmann said. “I strive to make each advisee feel as though they are the only advisee I have. These relationships aren’t created through meeting one time each year, but instead are fostered through frequent communication, being available to students, and being approachable regarding both academic and nonacademic issues.”

In addition to the frequent communication, students also have commended Hoffmann on her caring and helpful attitude.

“Allison possesses excellent communication skills and strong interpersonal skills,” said Dr. Chi Lo Lim, chair of the Department of Marketing and Management. “Students immediately know that Allison makes their success a priority and they feel welcome and comforted with her advising skills.”

In addition to her academic advisement of students, Hoffmann advises multiple student groups at Northwest, including the American Marketing Association, the Delta Mu Delta business administration honor society, the Sigma Kappa sorority and the Sigma Society service organization.

A member of Northwest’s faculty since 2007, Hoffmann’s academic interests include emerging trends in business communication, corporate culture and structure, organizational leadership, and employee motivation.

Last month, the Accreditation Council for Business Schools and Programs (ACBSP) announced Hoffmann also is a recipient of its 2012 Teaching Excellence Award for the Midwestern Council of Business Schools and Programs. Hoffmann will be honored for the award, with other regional recipients, at the 2012 ACBSP Annual Conference, June 15-18 in Baltimore, Md. Hoffmann also is a candidate for the 2012 ACBSP International Teaching Excellence Award, to be announced at the conference.

Hoffmann is a past recipient of the Melvin D. and Valorie G. Booth School of Business and Professional Studies Dean’s Award for Student Support and of Northwest’s Tower Service Award for outstanding academic advising.

Since 1983, NACADA has honored individuals and institutions making significant contributions to the improvement of academic advising. NACADA is a representative and advocate of academic advising and of people providing that service to higher education. The association has more than 10,000 members and provides a variety of resources and networking opportunities. For more information, go to

For more information, please contact:

Mark Hornickel, Communication Manager | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468