April 25, 2012
Students gain insight from Northwest alumni in marketing roles
Ten Northwest Missouri State University students traveled April 13 to Omaha where they got an inside look at the day-to-day operations of two businesses where Northwest alumni are incorporating the marketing skills they learned at the University.
The students, accompanied by Northwest marketing and management faculty members Brenda Jones and Allison Hoffmann, visited the Redstone marketing and advertising agency and the Henry Doorly Zoo.
At Redstone, Northwest alumnae Aimee Freeman and Ashlee Purcell provided students with an overview of the services the agency provides along with an agency tour. Northwest alumna Dawn Ream is the director of communications and marketing at the Doorly Zoo and spoke with the students about nonprofit marketing, industry challenges and how to break into the marketing industry.
“Our trip to Omaha offered students the opportunity to network with Northwest alumni who have been successful in the marketing field,” Hoffmann said. “They provided students an in-depth look at their day-to-day tasks, how they got started in their field, and discussed some of the benefits and challenges for marketing professional today. We are most thankful for dedicated alumni who are willing to take time out of their busy careers and give back to our students.”
Denise Dibben, a senior business management and marketing major from Freeman, traveled with the group and said she most enjoyed meeting Ream. Dibben said the visit also helped her discover some career options she hadn’t previously considered.
“She had some great insight about how to break into the marketing industry as well as how to use marketing and communications to benefit a nonprofit organization,” Dibben said. “The amount of work her department can get done for the zoo on such a limited budget is incredible.”
Dibben added, “All three of the Northwest alumni had great advice. They all spoke of the benefits of getting a great internship to gain practical experience. The education they received at Northwest seemed to really help them adapt and excel quickly in their careers.”
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