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Northwest Missouri State University


News Release

Ten Northwest students recently visited the Redstone and the Henry Doorly Zoo in Omaha where they visited with Northwest alumni who are working in marketing capacities at both businesses. Pictured at the Omaha zoo, left to right in the front row, are Northwest alumna Dawn Ream, Katie Cole, Sam Moore, Kelsey Potter, Chelsea Tillman and Denise Dibben. Pictured in back are Alex Hitz, Teale Hocker, Semanta Belete, Cassie Swanson and Ben Throm.

Ten Northwest students recently visited the Redstone and the Henry Doorly Zoo in Omaha where they visited with Northwest alumni who are working in marketing capacities at both businesses. Pictured at the Omaha zoo, left to right in the front row, are Northwest alumna Dawn Ream, Katie Cole, Sam Moore, Kelsey Potter, Chelsea Tillman and Denise Dibben. Pictured in back are Alex Hitz, Teale Hocker, Semanta Belete, Cassie Swanson and Ben Throm.

April 25, 2012

Students gain insight from Northwest alumni in marketing roles

Ten Northwest Missouri State University students traveled April 13 to Omaha where they got an inside look at the day-to-day operations of two businesses where Northwest alumni are incorporating the marketing skills they learned at the University.

The students, accompanied by Northwest marketing and management faculty members Brenda Jones and Allison Hoffmann, visited the Redstone marketing and advertising agency and the Henry Doorly Zoo.

At Redstone, Northwest alumnae Aimee Freeman and Ashlee Purcell provided students with an overview of the services the agency provides along with an agency tour. Northwest alumna Dawn Ream is the director of communications and marketing at the Doorly Zoo and spoke with the students about nonprofit marketing, industry challenges and how to break into the marketing industry.

“Our trip to Omaha offered students the opportunity to network with Northwest alumni who have been successful in the marketing field,” Hoffmann said. “They provided students an in-depth look at their day-to-day tasks, how they got started in their field, and discussed some of the benefits and challenges for marketing professional today. We are most thankful for dedicated alumni who are willing to take time out of their busy careers and give back to our students.”

Denise Dibben, a senior business management and marketing major from Freeman, traveled with the group and said she most enjoyed meeting Ream. Dibben said the visit also helped her discover some career options she hadn’t previously considered.

“She had some great insight about how to break into the marketing industry as well as how to use marketing and communications to benefit a nonprofit organization,” Dibben said. “The amount of work her department can get done for the zoo on such a limited budget is incredible.” 

Dibben added, “All three of the Northwest alumni had great advice. They all spoke of the benefits of getting a great internship to gain practical experience. The education they received at Northwest seemed to really help them adapt and excel quickly in their careers.” 


For more information, please contact:

Mark Hornickel, Media Relations Specialist
mhorn@nwmissouri.edu | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468