March 27, 2012
Northwest recognized for using ACT data to improve recruitment, retention
Northwest Missouri State University’s enrollment management team was honored recently with the 2012 ShowMe Award, which recognizes a secondary or postsecondary institution that addresses student needs in exemplary ways and improves learning through innovative uses of ACT programs and services.
Members of the enrollment management team were honored and awarded a plaque March 8 during the 2012 Missouri ACT State Organization Conference in Columbia.
“The award is a great testament to how faculty and staff use various pieces of information made available to us through ACT to personalize our approach with students in order to set them up for success,” Dean of Enrollment Management Bev Schenkel said. “It also leads to some efficiencies on the institution’s part, and it allows us to make informed decisions that are grounded in research and data.”
While it is best known for its standardized test, ACT is an independent, not-for-profit organization that also provides assessment, research, information and program management solutions to colleges and universities. Schenkel said Northwest strives to use ACT programs and services to improve student learning and student success.
Using ACT’s programs and services, Northwest distributes personalized letters and email messages to prospective students – messages the University says have resulted in response rates that are higher than the national average. Northwest also uses information from ACT to target students for recruitment activities and scholarships, and the University uses ACT profile information, for example, on campus tours to ensure Northwest Ambassadors provide personalized tours that address prospective students’ interests. Additionally, Northwest uses information provided by ACT to assist in course placement, career guidance and student involvement, all of which lead to improved student advisement and student retention.
Northwest’s enrollment management team is comprised of staff members from the offices of Admissions, Advisement Assistance, Career Services, the Registrar and Financial Assistance. The unit directors are Tammi Grow, Jeremy Waldeier, Brad Landhuis, Joan Schneider, Terri Vogel and Del Morley.
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Mark Hornickel, Media Relations Specialist
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Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468