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Northwest Missouri State University

News Release

Sept. 23, 2011

Awareness Week opens 2011-12 Up 'til Dawn effort

Northwest Missouri State University's Office of Campus Activities, along with various student organizations and Greek-letter societies, are busy laying the groundwork for the University's Up 'til Dawn campaign, a series of student-led fundraising activities benefiting St. Jude Children's Research Hospital in Memphis, Tenn.

Last year's effort raised almost $33,000 for the hospital, and organizers hope to exceed $50,000 in donations by the time the 2011-12 campaign ends in March.

Northwest's Up 'til Dawn chapter will kicks off its campaign with Awareness Week activities next week. A listing of Awareness Week activities appears below.

Saturday, Sept. 24, 11 a.m. to 1 p.m.
Pie-a-Professor at Raymond J. Courter College Park Pavilion. Up 'til Dawn will accept donations and sell pies and popcorn for $1. David Shadinger, assistant professor of communication, theatre and languages, and Northwest student Mylinda West are scheduled to appear. All proceeds will benefit Alternative Spring Break and St. Jude Children's Hospital.

Sunday, Sept. 25
Chalking all over campus. Look for information about St. Jude.

Monday, Sept. 26, 10 a.m. to 1 p.m.
Up ‘til Dawn will distribute flyers and stickers across campus. Students are encourage to sign up for a team in the J.W. Jones Student Union.

Tuesday, Sept. 27, 10 a.m. to 1 p.m.
A bake sale will take place outside the Student Union. Up ‘til Dawn also will sell bracelets, stickers and distribute flyers.

Wednesday, Sept. 28, 5 to 8 p.m.
Up 'til Dawn's executive team will take out trash in Roberta Hall for donations.

Thursday, Sept. 29
Register yourself and your team in the Student Union for the "Big Event."

Friday, Sept. 30, 8:30 to 11 a.m.
Up ‘til Dawn will be outside of The Runt in the Student Union and distributing free coffee.

Saturday Oct. 1
In conjunction with the Fall Classic, Up ‘til Dawn members will be dressed in St. Jude shirts at Arrowhead Stadium and collecting donations from fans. A $5 donation gets a St. Jude sticker and a donation of $10 or more gets a St. Jude bracelet. All donations go to St. Jude Children's Hospital. Pittsburg State students also will also be collecting donations in their parking lot.

Up 'til Dawn is part of a national philanthropy involving students at more than 200 colleges and universities. The campaign consists of a variety of fundraising efforts held during the fall and spring.

Upcoming events include the "Big Event" letter campaign from 6 to 10 p.m. Wednesday, Nov. 9, in Bearcat Arena; teams and individuals may register online at Up ‘til Dawn's annual Colden Pond Plunge is set for Feb. 24, 2012.

Founded by the late entertainer Danny Thomas, St. Jude is a major health care center for children funded almost entirely through private donations. Both a treatment center and research facility, the hospital is traditionally associated with the fight against pediatric cancer. In recent years, however, St. Jude scientists and physicians also have focused on genetic disorders and the development of a vaccine for pediatric AIDS.

For more information about the Northwest Up ‘til Dawn campaign, contact Kat Donovan, leadership graduate assistant in the Office of Campus Activities, at

For more information, please contact:

Mark Hornickel, Communication Manager | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468