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Northwest Missouri State University


News Release

Sept. 23, 2011

Advertising strategies class seeking input about Union Station

The advanced advertising strategies course at Northwest Missouri State University is looking for volunteers to participate in a focus group session of current and former members of Kansas City's Union Station willing to answer question about their membership experiences.

The focus group session will be 3:30 to 4:30 p.m. Wednesday, Oct. 5, in Room 1402 at the Center of Innovation and Entrepreneurship, located on the north side of the Northwest campus.

For more information, interested individuals can visit http://www.nwfocusgroup.com/ or email NWadvertising1@gmail.com.

Beginning in 2003, the advanced advertising strategies course is  a capstone experience for senior advertising and interactive digital media majors that is designed to replicate a real work environment. The course works with a single client for the duration of the trimester, solving real issues related to integrated marketing, advertising, internet publishing and promotions. Classes are run like business meetings, and students are assigned to both a research team and an implementation team.

Participating students also benefit from opportunities to network with professionals and develop relationships that could lead to careers in the industry. Students call the course a refreshing spin on a traditional course and say it even has the feel of a rigorous internship. In addition to advertising strategies, students must learn problem-solving strategies and develop a solid group dynamic to be successful.

For more information about the course and a sampling of the students' previous work go to http://advadv.blogspot.com/.


For more information, please contact:

Mark Hornickel, Media Relations Specialist
mhorn@nwmissouri.edu | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468