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Sept. 19, 2011
Northwest Missouri State University students interested in applying to be part of the student-driven strategic communications agency Knacktive are invited to attend an informational meeting at 5 p.m., Thursday, Sept. 22, in Colden Hall Room 3600.
The agency is accepting a total of 32 students for its spring 2012 course. The open positions are project manager, public relations director, media manager, researcher manager, art director, graphic designer, copywriter and interactive director. Four teams will be assembled with each team made up of a student in each of the eight roles.
Piloted at Northwest during the spring 2011 trimester, Knacktive is a capstone course that places students within a multi-disciplinary, team-driven agency. The course provides students with an invaluable opportunity to build their portfolios with real-world experience while learning to work with others in a fast-paced team setting. Students work with a professional client to create practical solutions for their marketplace challenge and earn three hours of credit by successfully completing the course.
While the course incorporates principles, strategies and tactics of design, marketing and public relations, it's a melting pot of majors from the departments of communication, theatre, and languages; mass communication; marketing and management; art; and computer science and information systems.
Science City, a museum located inside Kansas City's Union Station, has signed on as the client for the 2012 class. Knacktive members will be tasked with rebranding the museum through research, promotional materials, social media, marketing plans and even smartphone applications.
"It is a complete project. That is one of the things that excites us about it," said David Shadinger, one of the agency's faculty advisors and an assistant professor of communication, theatre and languages.
The 2011 class, comprised of 24 students who made up three teams, was charged with designing a comprehensive marketing campaign for Cincinnati-based LasikPlus Vision. The client ultimately chose one team's approach of marketing its vision correction procedure to individuals in protective services, such as police officers, firefighters and military personnel. The "Eyes Save Lives" campaign was spun off nationally within three months, while key elements of the other two teams' proposals were implemented in campaigns targeting the college market, among others.
"It was a spectacular success," Shadinger said. "Each of the teams had something picked up by LasikPlus."
Mark Hornickel, Communication Manager
email@example.com | 660.562.1704 | Fax: 660.562.1900
Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468