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Northwest Missouri State University

News Release

Aug. 4, 2011

KXCV-KRNW awarded grant for creative programming serving rural listeners

MARYVILLE, Mo. - KXCV-KRNW, 90.5 and 88.9 FM, based at Northwest Missouri State University, will continue to offer its brand of innovative and collaborative programming with the help of a Rural Listener Access Incentive Fund Grant from the Corporation for Public Broadcasting.

The grant, in the amount of $34,937, rewards stations that provide creative and sustainable rural public service. KXCV-KRNW received the grant in the area of efficiency and local service.

"KXCV-KRNW is tremendously thrilled that the Corporation for Public Broadcasting has rewarded our professional and student staff's hard work in providing outstanding local and regional community service and doing so in a highly efficient manner," Rodney Harris, the station's general manager, said. "In these economic times this grant really helps provide badly needed funding."

Harris noted rural public radio stations like KXCV-KRNW grapple with circumstances that urban stations rarely experience such as coverage areas with fewer potential listeners spread over wider geographic areas, audiences whose needs compel unique radio use, and fewer media outlets forcing the station to broaden its mission. With fewer potential listeners, rural stations also have more difficulty garnering support to sustain and grow operations.

Those circumstances, however, also create opportunities, Harris said. KXCV-KRNW's enhanced news coverage serves 32 counties with local news through the production of 19 local and regional newscasts each weekday. The station provides regular news and feature reports as well as on-location broadcasts tied to events and activities in listeners' hometowns.

The station also collaborates with Northwest and National Public Radio to provide its interactive website,, which offers stand-alone webcasts, national program podcasts and local news interviews. The website provides program schedules and station news, and accepts online donations. KXCV-KRNW also teams with Public Radio Tuner to stream audio to listeners' iPhone or iPod Touch devices.

Additionally, KXCV-KRNW's subcarriers are committed to a 24-hour audio reading service for visually-impaired listeners. The station works with the District 26F Lions Club and with Audio Reader of Kansas to provide the free service.  

"Serving smaller populations encourages innovative and collaborative programming and development efforts," Harris said. "KXCV-KRNW places a high value on public service through both staff involvement in communities within the broadcast area and through the creation of local programming that reflects the needs, issues and concerns of our listening audience."

Signing on the air in 1971, KXCV (90.5 FM) was the first full-power public radio service in Missouri and provides in-depth news and information with an alternative music format. In 1993, KRNW (88.9) went on the air in Chillicothe, extending programming across most of the northern 25 percent of Missouri. All programming emanates from KXCV on the campus of Northwest Missouri State University in Maryville.

Since its inception, KXCV has served as a training ground for Northwest students interested in broadcasting. The dual mission of serving listeners and training students remains foremost in the KXCV-KRNW mission.

The station recently received a first-place award for broadcasting excellence from the Missouri Broadcasters Association. The station also is planning a 40th anniversary celebration in October.

For more information, and to learn about opportunities for listener support, call 660.562.1163 or go to

For more information, please contact:

Mark Hornickel, Communication Manager | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468