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Northwest Missouri State University


News Release

Bill Costello, a 1971 Northwest alumnus, recently created a scholarship to assist students who follow his journey from Malvern, Iowa, to Maryville to become Northwest Missouri State Bearcats.

Bill Costello, a 1971 Northwest alumnus, recently created a scholarship to assist students who follow his journey from Malvern, Iowa, to Maryville to become Northwest Missouri State Bearcats.

May 2, 2011

Gift encourages migration from Malvern to Maryville

MARYVILLE, Mo. - Students from Malvern, Iowa, who wish to become Northwest Missouri State University Bearcats now have the opportunity to receive a scholarship from one of their community members who believes in the value of higher education.

Bill Costello, a 1971 Northwest alumnus, recently established The William L. Costello Scholarship to annually assist an incoming Northwest freshman from East Mills High School.

"You can't get anywhere without an education. It is hallowed, and people are fortunate to make the decision to get an education," said Costello, whose grandmother taught at Malvern High School in 1903 and encouraged his studies.

Costello said 10 of his grandmother's 12 grandchildren earned college degrees, a family tradition carried on today by his nieces and nephews.

Costello's father, Charles, insisted that his children receive a college education.

"Not only do you make lifelong friends at college, but the organization and thought process that comes from higher education helps make life better for you, your family, your community," Costello said.

It was Northwest's reputation and affordability that ultimately led Costello to Maryville in 1965 after graduating from Malvern High School. He put himself through college by working for a pipeline company each summer so that his father could put Costello's two sisters through college.

After serving a year with the Kansas Army National Guard during the Vietnam War, Costello completed his degree. He worked as a state revenue agent before returning home to join his father at Costello Insurance Agency in 1977. Three generations and nearly 100 years after Costello's grandfather opened the company in Malvern in 1912, he sold the family business and retired after serving his community for 32 years. His days are now spent enjoying family, friends, hunting excursions and trap and skeet shooting competitions.

"I've learned that you get more from life by giving," he said. "All kids should have the chance to receive a college education. That's why I set this scholarship up."

For more information about this scholarship or other giving opportunities, contact Laurie Long at laurie@nwmissouri.edu or 660.562.1248.


For more information, please contact:

Mark Hornickel, Media Relations Specialist
mhorn@nwmissouri.edu | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468