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Northwest Missouri State University


News Release

Advertising professional Kevin Fullerton works with students in Northwest's mass communication department during a recent visit to campus. As an alumnus, Fullerton takes pride in guiding a new generation of students because of the positive experience he had at Northwest.

Advertising professional Kevin Fullerton works with students in Northwest's mass communication department during a recent visit to campus. As an alumnus, Fullerton takes pride in guiding a new generation of students because of the positive experience he had at Northwest. (Photo by Darren Whitley/University Advancement)

April 15, 2011

Alumnus, advertising professional provides guidance, encouragement to students

By Nichole Beckman, media relations assistant

MARYVILLE, Mo. - Advertising professional Kevin Fullerton attributes much of his success to the education he received at Northwest Missouri State University, and for that reason he now dedicates much of his time and skills to helping a new generation of students reach their full potential.

At Northwest, Fullerton was involved in the mass communication department and learned from department instructors like Laura Widmer, Fred Lamer and Northwest President Dr. John Jasinski.

Graduating from Northwest in 1988 with a bachelor's degree in journalism and a minor in graphic communications, Fullerton found work in advertising agencies. After reaching vice president and creative director positions at many of those agencies, he launched a graphic design firm, Springboard Creative, in Kansas City, which is dedicated to launching small business brands. Fullerton serves as owner and creative director.

"My experiences at Northwest are a big part of who I am today," Fullerton said. "I learned to surround myself with talented people, to take chances, to move on to the next thing after any failure and to give back."

Thinking back to his time at Northwest, Fullerton's memories revolve around the people he worked with on the Tower yearbook and the things they accomplished. Wanting to help keep the nationally recognized publication on top, he now spends many hours volunteering his time with current Tower staff members, as well as other student publications and Northwest's advanced advertising strategies course.

"The Tower is what truly gave me my start," Fullerton said. "It's rewarding to work with students and see where they start, witness their phenomenal growth and watch them turn around and help students after they graduate."

Fullerton also has influenced students' work in the classroom, and he continues to develop a caring and understanding attitude with the students he mentors. Mass Communications Instructor Jacquie Lamer said she has a great appreciation for Fullerton's commitment to Northwest.

"Kevin always reminds students that he's human, and never stops encouraging them in their work, while reminding them he's there to help," she said. "He doesn't flash his experience or position, but instead gives students honest feedback and a realistic look into the real world."

Northwest alumnus Jarod Clarke, who learned from Fullerton as a student and now considers him a mentor, realized the benefits of Fullerton's commitment and hopes he can give back to Northwest the same way. 

"Fullerton tells it like it is and won't beat around the bush when it comes to giving advice on how to be successful," Clarke said. "He is a very busy man, but makes time for students who reach out to him. He's done it numerous times for me."

Fullerton believes education is a key to new opportunities. He says the guidance and encouragement he received from instructors at Northwest played a critical part in his success and is compelled to provide the same guidance to current students and alumni.

"I find I get a lot out of working with the students," Fullerton said. "Sometimes I take what I do for a living for granted, but they always remind me that I am very lucky to have the career I have."


For more information, please contact:

Mark Hornickel, Communication Manager
mhorn@nwmissouri.edu | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468