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March 8, 2010
MARYVILLE, Mo. - Twelve Northwest marketing and management students recently attended the American Marketing Association regional conference, where they learned about social networking marketing trends and met with various marketing professionals, including an executive for the St. Louis Cardinals.
The students attended the conference Feb. 26 in St. Louis, with Allison Strong Hoffmann and Brenda Jones, both instructors in the marketing and management department. The conference, titled "The New Decade of Social Relationships," was sponsored by the St. Louis Chapter of the American Marketing Association.
In addition to learning about marketing trends, the students heard speakers from renowned companies, including MasterCard Worldwide and Southwest Airlines.
"This conference was an amazing opportunity for us to listen to current marketing professionals on current marketing topics, said Will Daniels, a senior, double majoring in business management and marketing. "The lessons learned can be applied both in the classroom and the real world. We also had some great networking opportunities that likely gave those of us who attended a step up on the competition when job searching."
During the trip, they met with Scott Stevens, a marketing and corporate sales executive for the St. Louis Cardinals, who discussed corporate sponsorship strategies in the sports industry.
Students also met M. Paul Kravitz, retired vice president of new products and business development, at the Nestlé Purina PetCare Company. Kravitz discussed his 30 years worth of new product development within the company and took the students through old and new commercials to illustrate what shifts have occurred in consumer behavior.
Mark Hornickel, Communication Manager
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Northwest Missouri State University
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