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Northwest Missouri State University

News Release

Sept. 27, 2009

Northwest wins Up 'til Dawn 'penny wars'

Penny Wars

Julie Ray, Mollie Shelley and Ben Heasley were among the Northwest students "canning" for donations to benefit the Up 'til Dawn campaign prior to the Fall Classic at Arrowhead.

Before the Northwest and Pittsburg State University football teams battled in the recent Fall Classic at Arrowhead, students from each institution had a friendly competition of their own at the Arrowhead Stadium parking lots.

Students were "canning" to raise money for each institution's Up 'til Dawn fundraising drive benefitting St. Jude Children's Research Hospital in Memphis, Tenn. During "Penny Wars," students blanketed the parking lot for several hours prior to the game, seeking donations for the cause. In five teams of two, Northwest students collected $1,111 - more than double the amount raised by their Pitt State counterparts, and significantly more than in previous years.

"In the past when we collected at the Arrowhead game, we only raised about $400 per game," said Laura Yeager, a junior from Omaha, Neb., and public relations chairperson for Northwest's Up 'til Dawn campaign. "When we talked to tailgaters and told them about our fundraiser and who it benefitted, people were really supportive. Some people told us they knew someone who had been a patient at St. Jude's, so they were very willing to help us out."

Founded in 1998, Up 'til Dawn has grown into a nationwide philanthropy that takes place at more than 200 colleges and universities. The campaign consists of a variety of fundraising efforts held during the fall and spring on each campus. In the last three years, Northwest students have raised more than $190,000.

Northwest's Up 'til Dawn's Awareness Week begins Oct. 5, at which time students may register online to get involved.

For more information about the Northwest Up 'til Dawn campaign, e-mail Laura Palermo at .

For more information, please contact:

Mark Hornickel, Communication Manager | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468