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Northwest Missouri State University


News Release

Aug. 12, 2009

KXCV-KRNW receives Rural Listener Access grant

KXCV-KRNW, Northwest Missouri State University's 100,000-watt public radio station recently received a $32,500 Rural Listener Access Incentive Fund Grant from the Corporation for Public Broadcasting.

CPB sponsors the Rural Listener Access grants program in order to support affiliated stations that successfully meet rural service challenges. KXCV-KRNW was specifically recognized in the areas of efficiency and local service.

 "Rural public radio stations like KXCV-KRNW grapple with circumstances urban stations rarely experience," said KXCV-KRNW General Manager Rodney Harris, who noted such challenges as a smaller listener population spread over a wider geographic area; a demand for diverse programming due to the relative scarcity of other media outlets; and difficulty in developing increased levels of listener membership and corporate underwriting.

"These circumstances, however, create opportunities," Harris said. "For example, serving smaller populations encourages innovative and collaborative programming and development efforts. KXCV-KRNW places a high value on public service through both community involvement and the creation of local programming that reflects the needs of our audience."

Citing KXCV-KRNW's enhanced news operation, Harris noted that the station covers 32 counties with 19 local and regional newscasts each weekday. Information programming includes regular news reports, feature reporting and on-location broadcasts from events and activities across the region.

I n addition, KXCV-KRNW collaborates with Northwest and National Public Radio to provide an interactive Web site, www.kxcv.org , from which listeners can access stand-alone webcasts and national and local podcasts, including interviews with local newsmakers.

Membership and giving information is also available on-line, as are program schedules and written news summaries. Most recently, the station has teamed with Public Radio Tuner, which allows iPhone and iPod Touch users to stream audio via their hand-held devices.

Harris noted that KXCV-KRNW collaborates with area commercial stations, like KAAN in Bethany and KKWK in Cameron, on regional election coverage and shares news stories with KMA in Shenandoah, Iowa. It also airs reportage from the Missouri State Capitol.

The station's public service efforts include an Audio Reader Program that transmits spoken versions of printed matter on a 24-hour basis to listeners with visual impairments throughout the KXCV/KRNW coverage area. The program is provided in partnership with the District 26 Lions Club.

"KXCV-KRNW is thrilled that the Corporation for Public Broadcasting has rewarded our professional and student staff for its hard work in providing outstanding local and regional service in a highly efficient manner," Harris said. "Grants like this one help provide badly needed funding that allows KXCV-KRNW to continue serving our listeners with quality news, entertainment and public affairs programming."

KXCV (90.5 FM) in Maryville and repeater station KRNW (88.9) in Chillicothe broadcast jazz, classical music, news, public affairs programs, variety shows and Bearcats sporting events across northern Missouri and neighboring portions of Iowa, Kansas and Nebraska. Studios for KXCV are located on the campus of Northwest Missouri State University.

For more information, and to learn about opportunities for listener support, call 660.562.1163 or go to www.kxcv.org .


For more information, please contact:

Mark Hornickel, Communication Manager
mhorn@nwmissouri.edu | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468