1. Avoid features that will cause a page to take a long time to load. This is an especially crucial issue for the top level page of a Web site. If the page takes more than 10 seconds to load, searchers will get impatient and won't visit your page.

2. Test pages for broken image links. Broken image links indicate incomplete production.

3. Provide alternative text for image links.

1. Check links frequently. Broken links result in frustrating error messages. They may also indicate that the page contains out-of-date information.

2. Update content of the page as needed and supply a revision date. Let the user know when the page was last updated or changed.

3. Identify off-site links. Is it obvious whether links are internal or external? Give credit where credit is due.

4. Supply authorship credentials, a postal address, and/or an e-mail address so users can judge the credibility of your page and the information it provides.

1. Offer a link back to the top level of the Web site from all under pages.

2. Provide clearly marked consistent navigational links or buttons on each page.

3. Supply a site index or a search Sfunction on a large Web site.