1. Define the purpose of the Web site/page. Why should the user want to stay?

2. Identify the audience targeted by the page. Do they have high-speed access?

3. Test the design of the site or page with users. Users give valuable feedback during one-on-one observations or in focus group interviews.

1. Identify the hierarchy of the site by navigational markers. Can users easily determined the structure of the page and how many "under pages" it has? How are the layers identified and accessed? How many times do users have to click to get to where they want to go?

2. Use "first screen design" for the homepage. Does all important information display without having to scroll down the page?

3. Avoid long pages of text that don't include visual dividers or exit ramps. Will users get lost in the layout? Are navigational "clues" used?

1. Group related materials together.

2. Identify how groupings relate to the site hierarchy.