Northwest Missouri State University

1. Click Company Profiles
   
   
   
   
2. Type the company name in the Browse for: box and click the Browse button
   
   
   
   
3. A display similar to the one shown below will appear. Notice the link to the Datamonitor Report which will include sections on key facts about the company; a business description; a history of the company; key employee information; major products & services; products & services analysis; a SWOT analysis; a list of top competitors; a company view written by a company official; a list of locations & subsidiaries; & recent company news releases & news.
   
   NOTE: If the name of your company doesn't appear, go back to the original search screen and search for articles that list the parent name of your company. Then look in Company Profiles for the name of the parent company. For example, the parent company for Gatorade is Pepsico.
   
   
   
   
4. Click the linked name of your company and a screen similar to the one shown below will appear. It provides a location for the company; NAICS Codes/Descriptions; an abstract or description of the company; a list of products or services produced by the company; as well as links to articles, SWOT analyses, & product reviews.
   
   

• Enter the company name and financ* in the Find: box and click Search
  
  NOTE: financ* will retrieve any ending to financ--finance, finances, financial, fianancier, etc.

Lexis Nexis Academic 
Use the link above to connect to Lexis Nexis Academic.
Follow the directions below in Lexis Nexis Academic to retrieve information about a company's finances.

1. Click Business
   
2. Type the company name and click Search
   
3. Click the company name
   
4. Click the Financial Reports link
   

1. Enter the company name in the Find box and click Search
   
2. Click the Industry Profiles button
   

Lexis Nexis Academic 
Use the link above to connect to Lexis Nexis Academic.
Follow the directions below in Lexis Nexis Academic to retrieve information about industries. 

1. Click Business
   
2. Click Industry & Market
   
3. Enter the company name in the Keyword box and click the arrow to highlight and choose an Industry
4. Click Search
   

Business Source Premier  
Use the link above to connect to Business Source Premier.
Follow the directions below in Business Source Premier to retrieve information about competitors.

1. Click Company Profiles
   
2. Type the company name in the Browse for: box and click Browse
   
3. Next to the company name, click Datamonitor Report
   
4. In the left frame, scroll down and click Top Competitors
   

Lexis Nexis Academic 
Use the link above to connect to Lexis Nexis Academic.
Follow the directions below in Lexis Nexis Academic to retrieve information about competitors.

1. Click Business
   
2. Type the company name and click Search
   
3. Click the company name
   
4. Click the Financial Reports link
   
5. Scroll down to Competitive Positioning
   

Business Source Premier
Use the link above to connect to Business Source Premier.
Follow the directions below in Business Source Premier to retrieve SWOT Analyses.

1. Type the company name in the Find: box and click Search
   
2. Click the button next to SWOT Analyses
   

LexisNexis Academic Business
Use the link above to connect to Lexis Nexis Academic.
Follow the directions below to in Lexis Nexis Academic to retrieve Disclosure financial reports on a company which include ratios.

1. Click Business
   
2. Type the company name and click Search
   
3. Click the company name
   
4. Click the Financial Reports link
   
5. Scroll down to Competitive Positioning