Northwest Missouri State University B.D. Owens Library

  • myNorthwest


[ Investigating a Company ]


Background Financial Industries Competitors Challenges
(SWOT Analyses)		 Ratios

Marketing/Management Databases



Background Business Source Premier
The link above will take you to "Search for Articles." Click "Business Source Premier" to connect.
Follow the directions below in Business Source Premier to retrieve information about a company.
  1. Click Company Profiles
    [ Company Profiles ]
  2. Type the company name in the Browse for: box and click Browse
    [ Browse For: Box ]
  3. A display similar to the one shown below will appear. Notice the link to the Datamonitor Report which will include sections on key facts about the company; a business description; a history of the company; key employee information; major products & services; products & services analysis; a SWOT analysis; a list of top competitors; a company view written by a company official; a list of locations & subsidiaries; & recent company news releases & news.
    Profile results

  4. Click the linked name of your company and a screen similar to the one shown below will appear. It provides a location for the company; NAICS Codes/Descriptions; an abstract or description of the company; a list of products or services produced by the company; as well as links to articles, SWOT analyses, & product reviews.

Companyprofile - sprint Companyprofile - sprint
 Corporate Histories in Print
Financial Business Source Premier
Use the link above to connect to Business Source Premier.
Follow the directions below in Business Source Premier to retrieve information about a company's finances.
  • Enter the company name and financ* in the Find: box and click Search
    [ Financial Search ]
    NOTE: financ* will retrieve any ending to financ--finance, finances, financial, fianancier, etc.

Lexis Nexis Academic 
Use the link above to connect to Lexis Nexis Academic.
Follow the directions below in Lexis Nexis Academic to retrieve information about a company's finances.

  1. Click Business
    [ Lexis Nexis Menu ]
  2. Type the company name and click Search
    [ Lexis Nexis Company Financial Reports ]
  3. Click the company name
    [ Lexis Nexis Company Name ]
  4. Click the Financial Reports link
    [ Lexis Nexis Company Financial Reports ]
Industries Business Source Premier
Use the link above to connect to Business Source Premier.
Follow the directions below in Business Source Premier to retrieve information about industries.
  1. Enter the company name in the Find box and click Search
    [ Business Source Premier Search Screen ]
  2. Click the Industry Profiles button
    [ Business Source Premier Industry Profiles Button ]

Lexis Nexis Academic 
Use the link above to connect to Lexis Nexis Academic.
Follow the directions below in Lexis Nexis Academic to retrieve information about industries. 

  1. Click Business
    [ Lexis Nexis Menu ]
  2. Click Industry & Market
  3. Enter the company name in the Keyword box and click the arrow to highlight and choose an Industry
  4. Click Search
    [ Lexis Nexis Industry Search ]
General Industry Information in Print
Competitors

Business Source Premier  
Use the link above to connect to Business Source Premier.
Follow the directions below in Business Source Premier to retrieve information about competitors.

  1. Click Company Profiles
    [ Company Profiles ]
  2. Type the company name in the Browse for: box and click Browse
    [ Browse For: Box ]
  3. Next to the company name, click Datamonitor Report
    [ Business Source Premier Datamonitor Report ]
  4. In the left frame, scroll down and click Top Competitors
    [ Business Source Premier Top Competitors ]

Lexis Nexis Academic 
Use the link above to connect to Lexis Nexis Academic.
Follow the directions below in Lexis Nexis Academic to retrieve information about competitors.

  1. Click Business
    [ Lexis Nexis Menu ]
  2. Type the company name and click Search
    [ Lexis Nexis Company Financial Reports ]
  3. Click the company name
    [ Lexis Nexis Company Name ]
  4. Click the Financial Reports link
    [ Lexis Nexis Company Financial Reports ]
  5. Scroll down to Competitive Positioning
    [ Lexis Nexis Menu ]
Challenges

Business Source Premier
Use the link above to connect to Business Source Premier.
Follow the directions below in Business Source Premier to retrieve SWOT Analyses.

  1. Type the company name in the Find: box and click Search
    [ Business Source Premier Search ]
  2. Click the button next to SWOT Analyses
    [ Business Source Premier SWOT Analyses Button ]
Ratios
Company Ratios

LexisNexis Academic Business
Use the link above to connect to Lexis Nexis Academic.
Follow the directions below to in Lexis Nexis Academic to retrieve Disclosure financial reports on a company which include ratios.

  1. Click Business
    [ Lexis Nexis Menu ]
  2. Type the company name and click Search
    [ Lexis Nexis Company Financial Reports ]
  3. Click the company name
    [ Lexis Nexis Company Name ]
  4. Click the Financial Reports link
    [ Lexis Nexis Company Financial Reports ]
  5. Scroll down to Competitive Positioning
    [ Lexis Nexis Menu ]
Industry Ratios

Almanac of business and industrial financial ratios / by Leo Troy

Standard & Poor's industry surveys

Return to Course Subject Resources

Revised (May 5, 2009)
Created (January 2006)