Knacktive is unique to Northwest Missouri State University where it combines five areas of study into one interactive class. This class provides students the opportunity to take their specific strengths and put them to work in a team setting found in most marketing communication agencies. During the class students separate into groups and compete to create an integrated campaign for a real client; providing market research, creative strategies, product planning, promotions, and public relations. At the end the students then present a formal and professional pitch to the client.
This semester's client is Science City, located at Union Station in Kansas City, MO. Science City opened 12 years ago and has been an enjoyable field trip memory for students in Kansas City and surrounding areas. However, over the past few years the museum's branding has become outdated. Now is the time Science City wants to reestablish their image which is why they are looking forward to the Knacktive teams to create them a fun and engaging new brand.