Copywriter
Requirements
Junior or senior standing. 29-260 PR Techniques or 20-353 Print Advertising
Characteristics of a great Copywriter
- Respect for, and good chemistry with, team members
- Ability to take a strategy and dramatize it creatively
- Willing to take risks - think out of the box
- Understand the consumer and their target audience
- Passion for your work
- Ability to "sell" ideas - great communications skills
- Detail oriented
- Respect for, and good chemistry with, team members
- Ability to take a strategy and dramatize it creatively
- Willing to take risks - think out of the box
- Understand the consumer and their target audience
- Understand the role and importance of media
- Passion for your work
- Ability to "sell" ideas and negotiate
Necessary Skills
- Very strong communication skills - verbal and written
- Confidence
- Team player
- Awareness and understanding of good visual concepts
- Ability to spot creative ideas from yourself, art directors, and other teammates
- Awareness and understanding of the latest trends and pop culture
- Developing ideas that translate beyond "traditional" media
Team Duties
- Develops compelling and strategic creative concepts from creative brief with team members
- Leads the writing and development of the client plan book
- Works with team to ensure the creative brief is inspiring and compelling
- Brainstorms with media planner, PR AE and Interactive Director to develop out of the box tactics which strategically connect with the client's target audience
