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Knacktive

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Copywriter

Requirements

Junior or senior standing. 29-260 PR Techniques or 20-353 Print Advertising

Characteristics of a great Copywriter

  • Respect for, and good chemistry with, team members
  • Ability to take a strategy and dramatize it creatively
  • Willing to take risks - think out of the box
  • Understand the consumer and their target audience
  • Passion for your work
  • Ability to "sell" ideas - great communications skills
  • Detail oriented
  • Respect for, and good chemistry with, team members
  • Ability to take a strategy and dramatize it creatively
  • Willing to take risks - think out of the box
  • Understand the consumer and their target audience
  • Understand the role and importance of media
  • Passion for your work
  • Ability to "sell" ideas and negotiate

Necessary Skills

  • Very strong communication skills - verbal and written
  • Confidence
  • Team player
  • Awareness and understanding of good visual concepts
  • Ability to spot creative ideas from yourself, art directors, and other teammates
  • Awareness and understanding of the latest trends and pop culture
  • Developing ideas that translate beyond "traditional" media
  • Willingness to research new techniques, processes and concepts

Team Duties

  • Develops compelling and strategic creative concepts from creative brief with team members
  • Leads the writing and development of the client plan book
  • Works with team to ensure the creative brief is inspiring and compelling
  • Brainstorms with media planner, PR AE and Interactive Director to develop out of the box tactics which strategically connect with the client's target audience
  • Ensures effective communications and relationships between team members are maintained