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Northwest Missouri State University


Marketing Major

Marketing
Bachelor's degree completion program

The Northwest Difference

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. Northwest's marketing major is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

Benefits of Northwest-Kansas City

  • Complete classes in seven weeks.
  • Earn your degree as quickly and conveniently as possible while receiving a quality education.
  • An associate degree will waive general education courses. Some exceptions may apply.

Career Opportunities in Marketing

Job titles related to a major in marketing include:

  • Retail Management
  • Advertising
  • Product Management
  • Industrial Purchasing
  • Sales Management
  • Marketing Research
  • Personal Selling
  • Management Training

About Northwest-Kansas City

Northwest-Kansas City is designed to attract students from the Kansas City metropolitan region. With more than 16 majors, graduate, doctorate and certificate programs, faculty and staff are here to help you complete your degree and begin your career. 

Through internships and hands-on experiences, faculty provide the tools and expertise to ensure you are career ready on day one.

Paying for your degree

We know that paying for college can be challenging. Visit the Office of Financial Assistance to learn about the more than $18 million in scholarships and grants.

Don’t forget, Northwest’s  textbook and laptop rental programs will save you nearly $7,300 over four years.

Want to earn in-state rates?

The Bearcat Advantage provides out-of-state students the opportunity to earn in-state tuition rates. This alone will save you more than $6,000.