Meet the Faculty

Dr. Janet Marta

Associate Professor of Marketing

Office: Colden Hall 2635
Phone: 660.562.1859
E-mail: jmarta@nwmissouri.edu

Courses Taught

55-330 Principles of Marketing
55-434 Marketing Management
55-438 International Business (classroom & online)
55-631 International Business Graduate (classroom & online)
International Business Ethics (Maastricht [the Netherlands] Center for Transatlantic Studies (June 2003)
Business Case (International Summer School in Finland) (June 2008)

At Northwest Since

1999

Education

Ph.D. in Marketing/International Business from Old Dominion University, Norfolk, Virginia
M.T.S. from Virginia Theological Seminary, Alexandria, Virginia
B.A. in English from Florida State University, Tallahassee, Florida

Academic Interests

Marketing Concepts
Marketing Ethics
International Business Ethics

Honors & Awards

Dean's Award for Research (2009)

Scholarly Activity

Publications - Refereed Journal Articles

Singhapakdi, Anusorn, Mohammed Y.A. Rawwas, Janet K. Marta, and Mohd. Ismail Ahmed, (1999) “A Cross-Cultural Study of Consumer Perceptions about Marketing Ethics.” TheJournal of Consumer Marketing 16 (3).

Singhapakdi, Anusorn, Janet K. Marta, Kumar C. Rallapalli, and C.P. Rao (2000), “Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study.” Journal of Business Ethics, Vol. 27 (4): 305 - 319.

Marta, Janet K. (2000), “Cultural Distance as a Determinant of Level of International Trade.” Regional Business Review, Vol. 19.

Marta, Janet K. , Anusorn Singhapakdi, Kumar C. Rallapalli, and Mathew Joseph (2000), “Moral Philosophies, Ethical Perceptions, and Marketing Education: A Multi-Country Analysis.” Marketing Education Review, 10 (2).

Marta, Janet K. Mullin, Anusorn Singhapakdi, Nicola Higgs-Kleyn (2001), “Corporate Ethical Values in South Africa.” Thunderbird International Business Review, Vol. 43 (6): 755–772.

Singhapakdi, Anusorn, Janet K. M. Marta, C.P. Rao, and Muris Cicic (2001), “Is Cross-Cultural Similarity an Indicator of Similar Marketing Ethics?” Journal of Business Ethics, 32: (1): 55–68.

Marta, Janet K. M., Ashraf Attia, Anusorn Singhapakdi, and Nermine Atteya (2003), “A Comparison of Ethical Perceptions and Moral Philosophies of American and Egyptian Business Students.” Teaching Business Ethics, 7: 1–20.

Marta, Janet K. , Anusorn Singhapakdi, Ashraf Attia, and Scott J. Vitell (2004), “Some Important Factors Underlying Ethical Decisions of Middle-Eastern Marketers.” International Marketing Review, 21 (1): 53–67.

Singhapakdi, Anusorn and Janet K. Mullin Marta (2005), “Comparing Marketing Students with Practitioners on Some Important Antecedents and Components of Ethical Decisions.” Marketing Education Review, Fall: 28–34.

Marta, Janet K.M. and Anusorn Singhapakdi, “Comparing Thai and U.S. Businesspeople: Perceived Intensity of Unethical Marketing Practices, Corporate Ethical Values, and Perceived Importance of Ethics.” Accepted (4/05) by International Marketing Review.

Singhapakdi, Anusorn, Mahesh Gopinath, Janet K. M. Marta and Larry L. Carter (2008), Antecedents and Consequences of Perceived Importance of Ethics in Marketing Situations: A Study of Thai Business People.” Journal of Business Ethics 81 (4): 887–904.

Marta, Janet K., Christina Heiss and Stephen De Lurgio (2008), “An Exploratory Comparison of Ethical Perceptions of Mexican and American Marketers.” Journal of Business Ethics 82 (3): 539–555.

Marta, Janet, Anusorn Singhapakdi and Kenneth Kraft (2008), “Personal Characteristics Underlying Ethical Decisions in Marketing Situations: A Survey of Small Business Managers.” Journal of Small Business Management 46 (4): 589–606.

Publications - Proceedings

Marta, Janet K. , Anusorn Singhapakdi, Ashraf Attia, and Scott J. Vitell (2001), “Some Important Factors Underlying Ethical Decisions of Middle-Eastern Marketers, ” in Globalization and Equity , Don R. Rahtz and Pierre McDonagh, eds., Williamsburg, pp. 406-409 (26th Annual Macromarketing Conference Proceedings).

Marta, Janet K., Heiss, C., and S. De Lurgio (2006), "An Exploratory Comparison of Ethical Perceptions of Mexican and American Marketers." International Association of Business and Public Administration Disciples, Orlando, January 2006.

Papers Presented at Professional Meetings

Marta, Janet K. (1998),“Is the Marketing Concept Still Alive?” Summer, 1998, Macromarketing Conference.

Singhapakdi, Anusorn, Janet K. Marta, C.P. Rao, and Muris Cicic (1997), “Does Cross-Cultural Similarity Reflect Similarity of Marketing Ethics?” Southern Marketing Association Conference, Atlanta, November 1997.

Singhapakdi, Anusorn, Kumar C. Rallapalli, Marta, Janet K., and Mathew Joseph (1999), “A Multinational Study of Moral Philosophies and Ethical Perceptions of Future Marketers: Implications for Global Marketing Education.” Society for Marketing Advances Conference, Atlanta, October 1999.

Marta, Janet K., Anusorn Singhapakdi, Ashraf Attia, and Scott J. Vitell (August 2001), “Some Important Factors Underlying Ethical Decisions of Middle-Eastern Marketers, ” 26^th Annual Macromarketing Conference, Williamsburg, VA.

Marta, Janet K., Christina Heiss and Stephen De Lurgio, “An Exploratory Comparison of Ethical Perceptions of Mexican and American Marketers.” Presented at the International Academy of Business and Public Administration Disciplines Conference, Orlando, January 2006.

Publications - Editor-Accepted

Marta, Janet K.M., (2001) “Make Mine Socratic: Exams in an Online Chatroom.” Published as lead article in the Fall 2001 issue of InCITE, the newsletter of the Center for Information Technology in Education at Northwest Missouri State University.

Marta, Janet K., “Exams in an Online Chatroom.” Published as a case study in Syllabus, Vol. 15 (6), January, 2002.

Editoral Service

Assumed editorship of Regional Business Review (Summer, 2000).

Arranged for Regional Business Review to be listed in Cabell’s (Fall, 2004).

Ad hoc reviewer for the Journal of Business Ethics.

Ad hoc reviewer for Applied Research in Quality of Life.