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The mission of the Marketing and Management Department is to advance knowledge through a balance of teaching, scholarly activity and service. The faculty in the department provide relevant and quality educational experiences for students which are intended to assist in lifelong learning. The department places great importance on developing each student’s ability to think critically, to advance intellectually and to communicate effectively. Students majoring in one of the options offered by the department will have numerous opportunities and avenues to prepare them for ethical participation in the global arena of business and/or organizational life.
This major prepares the student to become a leader in the business field. It appeals to the kind of person who likes to be in charge and is good at managing and motivating people. Students learn planning, organizing, staffing, directing, coordinating, reporting and budgeting.
As the world becomes a single, integrated marketplace, even the smallest businesses often trade across borders. International Business majors not only learn what issues are involved, but also are required to study another language and study abroad — another example of the Marketing and Management Department’s commitment to combining theory and practical experience.
Marketing is the process of satisfying consumer needs. Marketing experts are involved in all aspects of a product’s development, pricing, selling, logistics, e-commerce, promotion, advertising, retailing and wholesaling. People involved in marketing use their skills in business, advertising, sales and public relations to solve problems and sell products.