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Northwest Missouri State University

Applied Advertising Emphasis

The B.S. in Mass Media: Applied Advertising Emphasis requires the Core Courses as well as the required courses listed below.

Required Courses

  • Introduction to Media Advertising
  • Principles of Broadcast Advertising
  • Social Media Strategies
  • Advanced Media Design
  • Principles of Print Advertising
  • Advanced Advertising Strategies OR Internship
  • Advisor-approved elective
  • Six hours of practica