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Major in Advertising
This is a comprehensive degree (meaning you did not need a minor)
that includes courses in both media and business. This major is perfect
for those individuals who want a broader range of courses and who might
be more interested in the account side of advertising.
Required Courses
- Professional Media WRiting
- Journalism Practicum (Newspaper)
- Introduction to Media Advertising
- Media Design
- Principles of Broadcast Advertising
- Social Media Strategies
- Advanced Media Design
- Advanced Journalism Practicum (Newspaper)
- Principles of Print Advertising
- Senior Seminar
- Advanced Advertising Strategies OR Internship
- Accounting I
- Accounting II
- Business Law I
- Fundamentals of Business Finance
- Principles of Management
- Principles of Marketing
- Promotion
- Consumer Behavior
- Sales and Sales Management
- Marketing Research
- International Business OR Study Abroad
