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Northwest Missouri State University


Marketing

Are You?

If so, you might have the right stuff to be a Marketing Major at Northwest.

What is Marketing?

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few marketing activities that help organizations sell their products/services. Organizations adopting a customer orientation constantly seek to satisfy their customers by understanding how to best cater to their needs. For example, if customers prefer brand names like Nautica and Tommy Helfiger in Europe, how can Levi-Strauss obtain a substantial share of the college student market? Should they advertise more? If so, in which media? These are questions marketing majors strive to answer.

Program Preparation

Recommended high school preparation for a degree in Marketing includes courses that stress computer, analytical, written, and oral communication skills. Also, active participation in clubs, organizations, and work experience is encouraged. If you plan to transfer from a community college, you should take courses that satisfy Northwest's general education requirements. Only those business courses outlined in the Undergraduate Catalog will transfer to Northwest.

Career Opportunities

Careers in Marketing

Our Graduates Have Been Hired At

  • retail management
  • advertising
  • product management
  • industrial purchasing
  • sales management
  • marketing research
  • personal selling
  • management training
  • Hallmark
  • Johnson & Johnson
  • Bernstein-Rein Advertising
  • Wal-Mart
  • Whirlpool Corporation
  • Dillards

"Northwest's Marketing Department challenged me to develop self-confidence and a positive attitude, while preparing me to meet the 'business world' head on! I can truly say that my education at Northwest has benefited me throughout my Sales and Marketing career, working with marketing professionals from the Ivy League to Wharton School of Business."

Matthew Borgard
National Accounts Manager, Barton Beers, Ltd.
1980 Graduate

"Northwest's Marketing Department is key to success in the 'real world'. Northwest's integration of computer applications and hands on projects give students a competitive advantage when entering the work place."

Brian Heese
Contract Sales Representative, Joseph T. Ryerson & Son, Inc.
1995 Graduate