This website is best viewed in a browser that supports web standards.

Skip to content or, if you would rather, Skip to navigation.

Northwest Missouri State University

Tiebing Shi

Tiebing Shi



2100 Colden Hall


660.562.1731 (fax)

Joined Northwest in 2010

Assistant Professor


  • Ph.D. (major: marketing; minor: organizational behavior) from the Queen’s University, Canada                                            
  • MBA (majors: marketing and finance) from the Indiana University, Bloomington, USA     
  • Bachelor of Economics (major: international trade) from the University of International Business & Economics, China                 
  • Bachelor of Engineering (major: industrial design) from the Hunan University, China                                                                     

Courses Taught

  • 55-332 Advertising and Promotion
  • 55-333 Consumer Behavior
  • 55-434 Marketing Management
  • 55-437 International Marketing
  • 55-438 International Business
  • 55-631 International Business (MBA course)
  • 55-636 Global Marketing Management (MBA course)

Academic Interests

The social, cultural, and ethical dimensions of consumer behavior and marketing strategies.  Topics include business ethics, ethical consumption, consumer creativity and co-creation, product/service innovation, entrepreneurship, self/identity, corporate identity, brand management, international marketing, and cross-cultural consumer behavior.

Honors & Awards

  • Dean's Award for Research (2015)

Scholarly Activity

  • Shi, Tiebing, Jiandong Li, and Chi Lo Lim (forthcoming), “Host Country Consumers’ Brand Attitudes after Cross-Border-Acquisitions,” Journal of Product & Brand Management.
  • Shi, Tiebing (2016), “How Consumer Entrepreneurs Attain Political Legitimacy for Their Emerging Industry: The Case of the Anti-Fraudulence Industry in China,” International Journal of Business Anthropology, 6 (2), 57-76.
  • Shi, Tiebing (2015), “How Consumer Entrepreneurs Legitimize Their Activities and Offerings in A Nascent Market Which They Create: The Anti-fraudulence Industry in China, 1994-2014.” Presented at the Forth International Conference on Business Anthropology, May 2015, Tianjin, China.
  • Blackford, Ben, and Tiebing Shi (2014), “The Relationship between Business Simulations in Capstone Management Courses and Standardized Test Scores,” International Journal of Management Education, 13, 84-94.
  • Shi, Tiebing (2014), “Mainstreaming, Counter-Co-Optation, and Depoliticization by A Counterculture,” Journal of Marketing Development and Competitiveness, 8 (3), 107-119.
  • Shi, Tiebing (2014), “Mainstreaming, Counter-Co-Optation, and Depoliticization by A Counterculture: An Investigation of the Free/Open Source Software Culture,” 2014 AMA Winter Marketing Educators’ Conference Proceedings, Orlando, Florida, USA, February 2004.
  • Shi, Tiebing, and Jay Handelman (2011), “Understanding Consumer Creativity: Perspectives from the Literature,” presented at 2011 AMS/RMS World Marketing Congress, Reims, France, July 2011.
  • Shi, Tiebing, and Jay Handelman (2009), “Consumer Creativity and Ideological Conflicts: An Investigation of the Free/Open Source Software Community,” Advances in Consumer Research, Pittsburgh, PA., USA, October 2009.
  • Shi, Tiebing (2006), “The Effect of the Buyer’s Reputation on the Seller’s Reputation: A Network Perspective,” 2006 AMA Winter Educators' Conference Proceedings, St. Petersburg, Florida, USA, February 2006.
  • Shi, Tiebing, and Jay Handelman (2005), “You-Can-Do-It-We-Can-Help: Emancipation Within the Marketplace?” Advances in Consumer Research, San Antonio, Texas, USA, October 2005.