- Ph.D. Marketing; Queen’s University, Canada
- M.B.A. Marketing and Finance; Indiana University, Bloomington, USA
- B.Ec. International Trade; University of International Business & Economics, China
- B.Eng. Industrial Design; Hunan University, China
* B.Eng. = Bachelor of Engineering; B.Ec. = Bachelor of Economics
- 55-332 Advertising and Promotion
- 55-333 Consumer Behavior
- 55-434 Marketing Management
- 55-437 International Marketing
- 55-438 International Business
- 55-631 International Business (MBA course)
The social, cultural, and ethical dimensions of consumer behavior and marketing strategies. Topics include business ethics, ethical consumption, consumer creativity and co-creation, product/service innovation, entrepreneurship, self/identity, corporate identity, brand management, international marketing, and cross-cultural consumer behavior.
- Shi, Tiebing (forthcoming), “Mainstreaming, Counter-Co-Optation, and Depoliticization by A Counterculture,” Journal of Marketing Development and Competitiveness.
- Shi, Tiebing (2014), “Mainstreaming, Counter-Co-Optation, and Depoliticization by A Counterculture: An Investigation of the Free/Open Source Software Culture,” 2014 AMA Winter Marketing Educators’ Conference Proceedings, Orlando, Florida, USA, February 2004.
- Shi, Tiebing, and Jay Handelman (2011), “Understanding Consumer Creativity: Perspectives from the Literature,” presented at 2011 AMS/RMS World Marketing Congress, Reims, France, July 2011.
- Shi, Tiebing, and Jay Handelman (2009), “Consumer Creativity and Ideological Conflicts: An Investigation of the Free/Open Source Software Community,” Advances in Consumer Research, Pittsburgh, PA., USA, October 2009.
- Shi, Tiebing (2006), “The Effect of the Buyer’s Reputation on the Seller’s Reputation: A Network Perspective,” 2006 AMA Winter Educators' Conference Proceedings, St. Petersburg, Florida, USA, February 2006.
- Shi, Tiebing, and Jay Handelman (2005), “You-Can-Do-It-We-Can-Help: Emancipation Within the Marketplace?” Advances in Consumer Research, San Antonio, Texas, USA, October 2005.
Student Group Advisement
- Minority Men Organization, advisor