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Northwest Missouri State University

Tiebing Shi

Tiebing Shi



2610 Colden Hall



Joined Northwest in 2010

Assistant Professor


  • Ph.D. Marketing; Queen’s University, Canada
  • MBA Marketing and Finance; Indiana University, Bloomington, USA     
  • Bachelor of Economics in International Trade; University of International Business & Economics, China                 
  • Bachelor of Engineering in Industrial Design; Hunan University, China

Courses Taught

  • 55-332 Advertising and Promotion
  • 55-333 Consumer Behavior
  • 55-434 Marketing Management
  • 55-437 International Marketing
  • 55-438 International Business
  • 55-631 International Business (MBA course)

Academic Interests

The social, cultural, and ethical dimensions of consumer behavior and marketing strategies.  Topics include business ethics, ethical consumption, consumer creativity and co-creation, product/service innovation, entrepreneurship, self/identity, corporate identity, brand management, international marketing, and cross-cultural consumer behavior.

Scholarly Activity

  • Shi, Tiebing, and Jay Handelman (2011), “Understanding Consumer Creativity: Perspectives from the Literature,” presented at 2011 AMS/RMS World Marketing Congress, Reims, France, July 2011.
  • Shi, Tiebing, and Jay Handelman (2009), “Consumer Creativity and Ideological Conflicts: An Investigation of the Free/Open Source Software Community.” Advances in Consumer Research, Pittsburgh, PA, USA, October 2009.
  • Shi, Tiebing (2006), “The Effect of the Buyer’s Reputation on the Seller’s Reputation: A Network Perspective,” 2006 AMA Winter Educators' Conference Proceedings, St. Petersburg, Florida, USA, February 2006.
  • Shi, Tiebing, and Jay Handelman (2005), “You-Can-Do-It-We-Can-Help: Emancipation Within the Marketplace?” Advances in Consumer Research, San Antonio, Texas, USA, October 2005.

Student Group Advisement

  • Minority Men Organization, advisor