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Tiebing Shi
Assistant Professor
Education
- Ph.D. Marketing; Queen’s
University, Canada
- MBA Marketing and Finance; Indiana University, Bloomington, USA
- Bachelor of
Economics in International Trade; University of International Business & Economics, China
- Bachelor of
Engineering in Industrial Design; Hunan University, China
Courses Taught
- 55-332 Advertising and Promotion
- 55-333 Consumer Behavior
- 55-434 Marketing Management
- 55-437 International
Marketing
- 55-438 International Business
- 55-631 International Business (MBA
course)
Academic Interests
The social, cultural, and ethical
dimensions of consumer behavior and marketing strategies. Topics include business ethics, ethical
consumption, consumer creativity and co-creation, product/service innovation,
entrepreneurship, self/identity, corporate identity, brand
management, international marketing, and cross-cultural
consumer behavior.
Scholarly Activity
- Shi, Tiebing, and Jay Handelman (2011), “Understanding
Consumer Creativity: Perspectives from the Literature,” presented at 2011
AMS/RMS World Marketing Congress, Reims, France, July 2011.
- Shi, Tiebing, and Jay Handelman (2009),
“Consumer Creativity and Ideological Conflicts: An Investigation of the
Free/Open Source Software Community.” Advances in Consumer Research, Pittsburgh, PA, USA,
October 2009.
- Shi, Tiebing (2006), “The Effect of the
Buyer’s Reputation on the Seller’s Reputation: A Network Perspective,” 2006 AMA Winter Educators' Conference
Proceedings, St. Petersburg, Florida, USA, February 2006.
- Shi, Tiebing, and Jay
Handelman (2005), “You-Can-Do-It-We-Can-Help: Emancipation Within the
Marketplace?” Advances in Consumer
Research, San Antonio, Texas, USA, October 2005.
Student Group Advisement
- Minority Men Organization, advisor
