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Long ago I stumbled upon a definition of the word ‘brand’ and it highlighted the true essence by stating it was “an intangible asset that resides in people’s minds…based on experiences and expectations.” Regardless of new logos, mascots or shades of green, Northwest’s true brand filters from our memories and is now deeply embedded in our hearts.
There are expectations associated with every university, carved and enhanced by the experiences that serve as their foundation. I can confidently say Northwest stands alone. Not based solely on what we all see, but what we feel. The brand has become part of our own…it is who we are.
As president of the Northwest Alumni Association, it is indeed an honor and privilege to be a part of the Bearcat brand. Whether you are an alumni, friend, parent, student, or business partner, I encourage you to continue to contribute to the experiences that define our family.
Mentor. Promote. Connect.
Kory J. Schramm '95
President, Northwest Alumni Association