1) Please rate the quality of the following aspects of the magazine:

Quality of photographs:	1 - poor23 - average45 - excellent
Quality of writing	1 - poor23 - average45 - excellent
Quality of design:	1 - poor23 - average45 - excellent
Overall quality of magazine:	1 - poor23 - average45 - excellent

2) Does anyone other than the addressee read the magazine?

Yes
No

3) If so, how many other people?

1-2
3-5
6 or more

4) What has the magazine prompted you to do? (check all that apply)

Update your email address
Visit the Northwest web site
Purchase Northwest apparel/items
Attend a Northwest event
Send in information about yourself for the Class Notes section
Inquire about volunteer opportunities
Contact a former professor
Contact a former classmate
Make a donation to Northwest
Share the magazine with others
Clip an article for future reference
Write a letter to the editor or other school official
Become involved with the Northwest Alumni Association

5) How would you describe the magazine? (check all that apply)

Informative
Friendly
Intelligent
Useful
Dry
Irrelevant
Confusing
Other:

6) What sections do you think are the most enjoyable and/or relevant?

Dear Friends (Letter from a university representative)	1 - least 2 3 - somewhat 4 5 - most
Bearcat Roar (I remember When...)	1 - least 2 3 - somewhat 4 5 - most
Northwest News	1 - least 2 3 - somewhat 4 5 - most
Faculty Profile	1 - least 2 3 - somewhat 4 5 - most
Cover Story	1 - least 2 3 - somewhat 4 5 - most
Advancing Northwest	1 - least 2 3 - somewhat 4 5 - most
Alumni Profile	1 - least 2 3 - somewhat 4 5 - most
Alumni Events	1 - least 2 3 - somewhat 4 5 - most
Bearcat Sports	1 - least 2 3 - somewhat 4 5 - most
Class Notes	1 - least 2 3 - somewhat 4 5 - most
Calendar	1 - least 2 3 - somewhat 4 5 - most

7) How effective is the magazine in accomplishing the following?

Keeping you in touch with faculty news and research	1 - poor 2 3 - average 4 5 - excellent
Keeping you up-to-date on campus news and related activities	1 - poor 2 3 - average 4 5 - excellent
Keeping you informed about alumni activities	1 - poor 2 3 - average 4 5 - excellent
Making you aware of the school's aspirations and objectives	1 - poor 2 3 - average 4 5 - excellent
Keeping you connected to other alumni	1 - poor 2 3 - average 4 5 - excellent

8) What do you like about the magazine?

9) What do you dislike about the magazine?

10) What could be done to improve the magazine?

11) What stories would you like to see in upcoming issues?

12) What would you like to see more of in the magazine?

Campus News
Alumni features
In-depth features
Short features
Faculty information
Academic department information
Current student information
Photographs
Sports information
Legislative issues and decisions
Financial/budget information
Alumni opportunities (trips, reunions, etc.)
Other

13) In general, I read the magazine:

Within a few days of receiving it
Within 2 weeks
Within a month
In bits and pieces over several weeks or months

14) How long do you spend reading each issue?

60+ minutes
30-60 minutes
15-30 minutes
Less than 15 minutes
I don't read it

15) Additional Comments:

Optional Information:

Name:
Daytime Phone Number:
Evening Phone Number:
E-mail address: