The Northwest Difference
Students majoring in mass media with an emphasis in applied advertising focus on the tangible media, the visual as well as creative aspects of advertising. At Northwest, students have opportunities to participate in creating and selling advertisements on the award-winning, student-managed KZLX radio and KNWT television stations, Northwest Missourian newspaper and Tower yearbook as soon as the first trimester of their freshman year.
Faculty focus on three core areas: business of advertising, creativity and media sales. In business of advertising, students learn legal and regulatory ethics, operational structure and media planning; the creativity component includes the message strategy, design concepts and knowledge of critical analysis; and media sales provide information about media mix concepts, messaging across sales, understanding media rates and the importance of digital and social media.
*80% of students who graduated with a degree in mass media with an emphasis in applied advertising obtained employment or continued their education within six months after graduation. Job titles related to this major include:
- Advertising manager
- Advertising agency creative director, copywriter
- Advertising designer
- Advertising sales
- Media planner and buyer
- Social media manager
Profession-Based Learning Experiences
KZLX is the student-led radio station serving the Maryville area. The station plays the most up-to-date and popular artists while providing fun, upbeat and quality entertainment to the community. The station is a two-time winner of the College Media Association’s Pinnacle Award recognizing the top college radio station in the nation.
The Northwest Missourian is the student-led weekly newspaper covering news on campus and the community of Maryville. The publication is a member of the Associated Collegiate Press Hall of Fame and a winner of multiple individual and team awards each year. Visit the Missourian »
KNWT is the student-produced television station with original programming for the campus and community. KNWT has received multiple nods as a finalist for the College Media Association’s Pinnacle Award recognizing it as the top college television station in the nation.
Tower Yearkbook is Northwest’s student-led yearbook and annually documents campus life. A national leader, the yearbook is an Associated Collegiate Press Hall of Fame member and regular Pacemaker finalist.
Northwest’s student Media truck serves as a mobile radio and television studio, equipped with tools that allow students to broadcast remotely and produce live and scheduled programming.
The Michael L. Faust Media Lab provides an active learning environment that provides students with the newest media tools. It is outfitted with Mac computers, large monitors and multiple flat-screen televisions synced with a Smart Board.
AdInk is a Northwest organization for students interested in careers related to advertising, marketing, design and public relations. The club is open to all majors and hosts a variety of events and services throughout the academic year. For more information, visit www.AdInk.org.
Internships are required with this major. Northwest offers many on-campus internships in addition to opportunities to network and gain internships with regional and nationally known agencies. Northwest advertising studetns have landed internships in Missouri, Iowa, Nebraska and across the country at large brand companies, media companies and advertising agencies, such as:
- Cumulus Media
- Barkley Ad Agency
- Sporting Park
- The Knot
- Bozell Ad Agency
- Bearcat Sports
- Mix 93.3 (Kansas City)
Study Abroad is an opportunity for students to apply hands-on international experience to their own academic development. Faculty members supervise short-term study abroad programs that prepare students before, during and after the program. Two types of study abroad programs are available – faculty-led and traditional study abroad.
The traditional program may be a semester, summer or year-long program and is taught by Northwest’s international partner institutions.