Why Major in Marketing?
Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.
For transfer students completing a vocational or technical Associate of Applied Science or Associate of Science degree from a regionally accredited community college, a Bachelor of Applied Science with an emphasis in Marketing/Management is available. Please contact Chi Lo Lim (firstname.lastname@example.org or 660.562.1758) for more information.
Career Opportunities in Marketing
More than 95% of students graduating with a degree in marketing either continued their education or found employment within six months after graduation.
The following is a listing of common positions for graduates with a marketing major:
- Retail Management
- Product Management
- Industrial Purchasing
- Sales Management
- Marketing Research
- Personal Selling
- Management Training
For a list of job placements by year, view the placement reports »
Profession-Based Learning Experiences
Knacktive combines six disciplines (computer science, English, graphic design, marketing, mass communications and public relations) into a one-semester interactive and collaborative course. The student-led teams conduct market research, analyze data, write creative strategies, and developed an integrated, digital marketing communication campaign and promotional materials for a real-world client.
At the end of each course, the team makes a formal presentation or client pitch in an attempt to convince the client to use their project. This experience aligns with the digital marketing and advertising agencies competing for clients.
The following organizations have been clients of Knacktive:
- 2011 – Cincinnati-based LasikPlus Vision
- 2012 – Science City, located in Kansas City at the Union Station
- 2013 – Tri-State Ford
- 2014 – Horace Mann Laboratory School
- 2015 – DecisionFx, located in Kansas City
Study Abroad is an opportunity for students to apply hands-on international experience to their own academic development. Faculty members supervise short-term study abroad programs that prepare students before, during and after the program. Two types of study abroad programs are available – faculty-led and traditional study abroad.
The traditional program may be a semester, summer or year-long program and is taught by Northwest’s international partner institutions. Students from the business school have recently traveled and studied in China, Africa and Eastern Europe including Hungary, Austria and Czech Republic.
Although internships are not required in the marketing major, they are highly encouraged to gain real-world experiences.
I had the opportunity to work this summer in London, UK. I worked as a marketing and sales representative in two start-ups, EmpleoUK and Smarp. It has been a real world experience and I am very glad I decided to take this opportunity. The picture is from Oxford Street, which is one of the most famous streets in central London. That day, I had an important meeting so I had to dress up even nicer for the occasion.
Pictured from left to right is Amy McLaren, Jessica Muhlbauer and Amy Carlisle. Both are Bearcat alumni. Amy McLaren is the accountant and Amy Carlisle is the marketing agent. I learned so much from both of them as well as some other co-workers at the company. I enjoyed working as part of the staff at the Griswold Cooperative Telephone Company. Also, it was fun to work with Northwest graduates.