The Northwest Difference
The interactive digital media major at Northwest is an interdisciplinary program involving an emphasis in computer science, art or mass media. Courses offer a cross-section of skills in design as well as written and visual communication. The major produces graduates who are proficient in art, photography, design, communication, computer programming and legal or ethical considerations as they relate to media.
Students majoring in interactive digital media with an emphasis in visual imaging learn to create computer programs and the visual appearance of internet graphics as well as enhance experience of the web users.
Minor in Interactive Digital Media
A minor in interactive digital media minor is an interdisciplinary minor that teaches students the fundamentals of design, computer graphics, web publishing and web development. After taking the required courses, students can customize their minor from a list of approved electives. For a list of required courses, visit the academic catalog. This minor requires the completion of 24 credit hours.
100% of students graduating with a degree in interactive digital media continue their education or find employment within six months after graduation. Below is a list of job titles related to this major:
- Creative designer
- Graphic designer
- Interactive designer
- Print designer
Knacktive combines six disciplines (computer science, English, graphic design, marketing, mass communications and public relations) into a one-semester interactive and collaborative course. The student-led teams conduct market research, analyze data, write creative strategies, and developed an integrated, digital marketing communication campaign and promotional materials for a real-world client.
At the end of each course, the team makes a formal presentation or client pitch in an attempt to convince the client to use their project. This experience aligns with the digital marketing and advertising agencies competing for clients.
The following organizations have been clients of Knacktive:
- 2011 – Cincinnati-based LasikPlus Vision
- 2012 – Science City, located in Kansas City at the Union Station
- 2013 – Tri-State Ford
- 2014 – Horace Mann Laboratory School
- 2015 – DecisionFx, located in Kansas City
Big Shoe Graphics is a work-for-profit student-run advertising agency. Clients present their needs to the students, and teams submit concepts for review and selected concepts are paid by the client. Once a client is satisfied with the layout proposal, advanced students act as freelancers creating work under the director's guidance. The tag line for Big Shoe Graphics is “An experience you can profit from,” and over the years they have created logos for hospitals, start-up companies, children’s books, brochures, websites, animations, interactive tutorials, textile designs and creative writing magazines.
Internships are required for the interactive digital media with an emphasis in visual imaging to ensure students are career-ready by graduation.
I interned at Bridge Church in Maryville. I had the opportunity to create stage designs that went along with Sunday morning teachings. This image was just one of the many stage designs and was from the series 'At Work.'
Study Abroad is an opportunity for students to apply hands-on international experience to their academic development. Faculty members provide short-term study programs that prepare students before, during and after the program. Two types of study abroad programs are available: faculty-led and traditional study abroad.
The traditional program may be a semester, summer or year-long program and is taught by Northwest’s international partner institutions.