The Northwest Difference
Comprehensive communication majors emphasizing in public relations learn methods to understanding targeted audiences, and explaining products, services and missions to a specific audience. Faculty focus on oral, written and verbal communication skills as well as problem-solving skills to effectively meet the needs of management and the targeted audience.
All faculty members teaching public relations classes have professional experience, providing practical knowledge as well as professional contacts in the field.
93% of students who graduate with a degree in comprehensive communication with an emphasis in public relations obtain employment or continue their education within six months after graduation. Job titles related to this major include:
- Political strategist and lobbyist
- Non-profit fundraiser
- Event planner
- Speech writer
- Press agent
- Communications director
- Public information officer
Profession-Based Learning Experiences
Knacktive combines six disciplines (computer science, English, art, marketing, mass media and public relations) into a trimester-long interactive and collaborative course. Teams of students conduct market research, analyze data, write creative strategies, and develop an integrated, digital marketing communication campaign and promotional materials for a real-world client.
At the end of each course, teams pitch their ideas to convince the client to implement their plans. The experience prepares students for careers with digital marketing and advertising agencies who are competing for clients.
Past Knacktive include LasikPlus Vision, Science City at Kansas City’s Union Station, Tri-State Ford, Horace Mann Laboratory School, DecisionFx and Hy-Vee.
Internships are required with this major. Northwest offers many on-campus internships in addition to opportunities to network and gain internships with regional and nationally known agencies. Northwest public relations students have landed internships at agencies and organizations including:
Through my journey as an intern at the Kansas City Power & Light District, I have learned more than I could imagine. From press releases to social media posts, connecting with the public through media is very important in any venue.
At the Kansas City Power and Light District (KCPLD), I was given the opportunity to plan, promote and coordinate many events such as country concerts on Thursday nights, diverse concerts on Fridays and Saturdays, Sprint Family Fun Days, World Cup watch parties and many more.
There are endless opportunities at KCPLD. It is amazing to be a part of something so hands-on after working so hard in the classroom. I have learned that there are so many little details that go into making an event enjoyable for others, and I believe that is what makes the most success.
I had an internship with 106.5 the Wolf and 99.7 the Point out of Kansas City. In the photo, I am at one of our concerts at Cricket Wireless Amphitheater. My responsibility was to be at the tent with games, ticket sign-ups and other prizes to give away.
Study Abroad is an opportunity for students to apply hands-on international experience to their own academic development. Faculty members supervise short-term study abroad programs that prepare students before, during and after the program. Two types of study abroad programs are available – faculty-led and traditional study abroad.
The traditional program may be a semester, summer or year-long program and is taught by Northwest’s international partner institutions.