December 20 , 2005

Ad exec to deliver centennial lecture

Alumnus Bill Price, chairman and CEO of Empower MediaMarketing, will deliver the next Northwest centennial lecture at 8 p.m. Wednesday, Jan. 18, in the J.W. Jones Student Union Ballroom.

MARYVILLE, Mo. - Northwest Missouri State University’s next centennial lecture will be held at 8 p.m. Wednesday, Jan. 18, in the J.W. Jones Student Union Ballroom. The featured speaker is Bill Price, chairman and CEO of Empower MediaMarketing of Cincinnati, Ohio.

The title of Price's presentation is "Communications Explosion! ... Big Bucks for Bearcats!"

Price graduated from Northwest in 1960 with a bachelor’s degree in secondary education. After serving in the Army, he received a second bachelor’s degree in journalism/advertising from the University of Missouri.

His professional career began at the Leo Burnett advertising agency where he helped market Kellogg Company products such as Kellogg’s Frosted Flakes, Pop-Tarts, Special K and Eggo Frozen Waffles.

Price also held senior marketing and management positions with a pay-television company, a large theme park and the Greater Cincinnati Chamber of Commerce before founding Empower in 1985.

Today Price manages 125 employees responsible for spending more than $300 million a year in client advertising dollars. In 2005, Empower was named the fourth-best small U.S. company to work for by the Great Place to Work Institute.

Price was nominated as a centennial speaker by Northwest’s Department of Communication, Theatre and Languages.

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